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Using The Right Keywords

Casting Keywords are not created equal and you could be wasting hours and hours of your precious time by picking the wrong ones.

I think everybody is aware that in order to make money online you will need to put in the work to find and qualify your keyword research.

No brainer, huh? Yes and no, I read pages and pages of articles on keyword research because it is my thing! I love it, creating content, boring, designing web pages, yawn, CSS, What???

But keywords, I love them. I like to picture myself as a fisherman and each of my keywords is a little baited hook in the ocean of the internet. Each and every one has the potential to make me money.

But, and it’s a big but, some bait is a lot more attractive than others, some will catch a few tiddlers, some will catch a big bass and just a few will get the marlin.

The question that arises is what is good bait?

A good keyword has to be defined by at least two parameters:

1) There has to be a good number of searches for a keyword to be profitable, if no-one is actually typing a keyword into a search engine what is the point of it?

2) Google has to require the information. I say Google but it applies to all search engines, from now on I will say Google only because it is quicker to type than all the search engines.

Tomorrow we will discuss these points in greater detail so stay tuned.

photo credit: Blyz