I have had a couple of messages regarding Micronichefinder and I thought that it would be good idea to clear them up. One reader was clearly very unhappy and was holding me responsible because I recommended the program to him.
He wrote “This program (MNF) is complete crap! Its a scam! The figures are totally imaginary, I have checked keyword after keyword between micronichecrap and google and none of them match up, total waste of time!!!!!!” and so on.
Frankly, it was an impressive email stretching to 800 words. If he had spent that time productively he would have had a nice article instead! Ha,Ha.
I’m pleased to say we are now back to being friends. The problem he had, and believe me we all have it at one time or another, was, he didn’t read the manual!
Micronichefinder will return a number for “exact phrase count” which is the number of pages on Google for a given keyword. This phrase is searched by the program which asks for the result in 100 returns at a time.
Now, Google on your computer has a default setting of 10 results per page, this is a speed issue, however you can reset this through the search settings at the top of the page. Now try this, search for a phrase, I used “braun electric razors”
MNF returned a count of 44 pages with that exact phrase, but when I went to Google I found it said :
But when I changed the search settings I got:
So, be careful when comparing any results that you are actually comparing like for like.
The other message I have had was regarding the MOB function. This number is the “Measure of Backlinks” and represents an idea of how many backlinks would be required to get on page one of Google. Now there is more to getting page one than backlinks but it does give a good idea of what competition you are up against.
I am not going to bore you with a great long explanation but will point you to a video which explains exactly what the MOB feature is.
I hope that you are all finding some benefit to my little series and leaving comments. Don’t forget the Rss feed to keep apprised of what is going on.
Now we go searching for the keywords. I personally use Microniche finder as it is a massive time saver but there are plenty of free tools that you can use such as:
Googles Adwords tool
Search based keyword finder
Google Insight tool
Wordtracker
Whatever tool you use remember what it is we are looking for:
Keywords of three to six words long
Searches over a thousand per month
I won’t go into the uses of these tools as they are all pretty self explanatory so I am going to divert a little bit and explain how I use MNF.
Microniche finder uses Google to return results on a keyword that input. So far so good. These are the same keywords that the Google adwords tool will return.
Now, the thing I like best about Micronichefinder is the ability to distill the keywords down by the various filters so that you are not wasting time going backwards and forwards through the Google tool and Google search trying to find a keyword with enough searches to be profitable and does not have loads of competition.
I put in a base keyword and search for broad matches, this will return hundreds or thousands of keyword phrases, copy them to the projects file and then simply input each one on an exact match. By doing this you can gather masses of data very quickly. I then filter results with the built in parameters, over a thousand searches and minimum three keywords. This list is then put through the SOC filter. This function gives you an indication of how tough that phrase will be to crack.
Delete any that have over 50 in the SOC column and bingo! Then I export that list into my Commission Ritual file and hey,ho! I have a months work of site building, in just a couple of hours I can have a full diary.
It is entirely possible to do all the things MNF does for free but it does cost you time. I prefer to be hunting down keywords and building the sites than endlessly gathering information.
Whichever way you go about finding your keywords you will still have to find out the information in point two from a few days back:
2) Google has to require the information. I say Google but it applies to all search engines, from now on I will say Google only because it is quicker to type than all the search engines.
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