Keyword Research-Why?

I have read so many web pages that start off by saying that keywords are the foundation of the internet. Wrong, the keyword is merely a signpost on the ‘net to help people find their way. Keyword research is all about finding the right signposts.

Let me illustrate the concept of the keyword. Imagine a time 10,000 years ago when Ogg settled in a valley, good cave, running stream outside and not too many dinosaurs. He  decided to set up a little business producing arrow heads. Now Ogg was a brilliant arrow head maker, sharp pointy arrowheads made from tough flint. The Poodles noodles in the arrow head world.

He makes his arrow heads, displays them on a rock outside his cave and waits. He is going to make a killing, he has the best arrow heads in the area, they will pierce mammoth skin and fly straight and true. Everyone will buy or barter for his product.

Ogg dies lonely, starved to death because no-one knew he was there. If only Ogg had a keyword!

Your website is just like Ogg’s cave. It may be great, it may be full of the info that everyone is looking for. But nobody knows it is there. This is where your keyword becomes the life blood of your website. Keywords, or signposts, have to point to your cave, they let people know you are there and what you have to offer.

Researching your keywords is important for a very good reason. Everybody is different. Now believe it or not, you do not know everything. Only I do…hee hee:-)

People all over the world will search the internet. Thousands, possibly millions will be looking for a red widget. A good proportion of them will search for a red widget, however another proportion will search for a red hairy widget or a red furry widget, or a red furry hairy widget. Get into widgets! Ha Ha!

The point is people will describe the same thing in a huge variety of ways and our job is to find the particular ways that will bring us the most visitors. To do this we have to know which search terms or keywords the majority of people are using. Then we provide them with the signposts to our cave. Er..website.

On these pages I am going to show you how to find the right signposts that you need to get as many people possible to YOUR website.

Related posts:

1. Keyword Research Baiting The Hook
2. Keyword Research & Page Rank
3. More Keyword Research
4. Even More Keyword Research
5. Free Keyword Tools