Keyword Research Baiting The Hook

How we all doing?

Right, how do we find out the right keyword to use as our bait?

I am going to point out a couple of rules now that will at least give you a way to make your decisions based on what I have found to be true.

1) A good keyword in the buying stage will be three to six words long.

2) A good keyword will have searches of over one thousand per month.

Ok for point number one lets look at why that might be true. Imagine you are a buyer and you want a widget, if you are ust deciding on buying a widget you will in all likelyhood type ‘widget’ into Google and look around to see what is available.

Moving on, you have already done this and you have decided that, yes, you want a widget but which one? A blue widget, a green widget? OK so now you type into Google ‘Blue widgets’ Now, you are narrowing it down and so you finally decide on a blue widget with fur on it.

Now you type ‘blue furry widget’ and buy one.

Now, lets look at the keywords:

Widget; 10000 searches per month, no sales.

Blue widget; 5000 searches per month, no sales

Blue furry widget; 1000 searches per month 10 sales.

Which keyword will you go for? 10000 visitors per month and no sales or 1000 visitors and 10 sales?

This series continues tomorrow….

photo credit: Ray Devlin

Related posts:

1. Keyword Research & Page Rank
2. Keyword Research-Why?
3. Even More Keyword Research
4. More Keyword Research
5. Free Keyword Tools