Finding Profitable Keywords | The Right Bait

OK so yesterday I said that profitable keywords are defined by at least two parameters :

1) There has to be a good number of searches for a keyword to be profitable, if no-one is actually typing a keyword into a search engine what is the point of it?

So, how do we go about finding these profitable keywords?

First off I am going to qualify that statement by breaking it down a little bit more. To make a keyword profitable it has to be searched for in Google and it needs to be a word or more usually a phrase which is at the buying stage of the visitor cycle.

I am going to take a shortcut here because it will save time, me and you. Any purchasing decision with the exception of sweets at the checkout will go through a cycle of three or more stages.

1) General research: The buyer will do some research on the widget they are thinking about buying. Note the ‘thinking’ part, no decision has been reached as to whether they will buy or not.

2) Product research: Having made the decision to buy a widget most people will have a look at what widgets are available. This is still not a buying stage, they may well purchase something but exactly what is still undecided.

3) Buying stage: Hoorah! The person has decided that they want a widget, model xyz and the wallet or purse is out. This is the visitor we want.

Now, all we have to do is place our baited hook in front of them and with any luck they will bite.

Tomorrow, finding the right bait. Stay tuned!

Related posts:

1. Finding The Most Searched Profitable Keywords
2. Keyword Research Baiting The Hook
3. Keyword Research & Page Rank
4. Using The Right Keywords
5. Free Keyword Tools