Does Google Need Our Content? Part 2

We discussed yesterday how we determine if Google is going to want the content that we produce based on our keyword research, we looked at broad match and exact match search but there are a couple of others that can also guide us on the way.

The first one is called all in anchor. This looks for web pages that have the eyword phrase in any anchor text. This is the wording on the page that provides a hyperlink like this:

Good Keyword Research

Why do we want to know this? Well it is one way of finding out how many pages are being optimised for the keyword. If someone has produced a page with this phrase and hyperlinked it then they are obviously targeting the keyword.

Another way of finding optimised pages is the all in title search. Again this will find pages that are probably going after the keywords.

How do we find these pages?

Simply by opening up your Google and typing:

allinanchor:”keyword”

allintitle: “keyword”

By doing these searches you can really drill down and find the competition. Obviously the lower the number of pages that are returned the better.

As you do these sarches it is always a god idea to take a peak at the pages that are returned. This will let you know what sort of content Google is ranking and why.

A great tool for speeding up the process is the seo tool for Firefox. Are you using Firefox? No? Why not?

Download Firefox here and get the Seo tool for it here

Related posts:

1. Does Google Need Our Content?
2. Finding The Golden Keyword
3. Keyword Research & Page Rank
4. Finding Profitable Keywords | The Right Bait
5. More Keyword Research