Right, how do we find out the right keyword to use as our bait?
I am going to point out a couple of rules now that will at least give you a way to make your decisions based on what I have found to be true.
1) A good keyword in the buying stage will be three to six words long.
2) A good keyword will have searches of over one thousand per month.
Ok for point number one lets look at why that might be true. Imagine you are a buyer and you want a widget, if you are ust deciding on buying a widget you will in all likelyhood type ‘widget’ into Google and look around to see what is available.
Moving on, you have already done this and you have decided that, yes, you want a widget but which one? A blue widget, a green widget? OK so now you type into Google ‘Blue widgets’ Now, you are narrowing it down and so you finally decide on a blue widget with fur on it.
Now you type ‘blue furry widget’ and buy one.
Now, lets look at the keywords:
Widget; 10000 searches per month, no sales.
Blue widget; 5000 searches per month, no sales
Blue furry widget; 1000 searches per month 10 sales.
Which keyword will you go for? 10000 visitors per month and no sales or 1000 visitors and 10 sales?
OK so yesterday I said that profitable keywords are defined by at least two parameters :
1) There has to be a good number of searches for a keyword to be profitable, if no-one is actually typing a keyword into a search engine what is the point of it?
So, how do we go about finding these profitable keywords?
First off I am going to qualify that statement by breaking it down a little bit more. To make a keyword profitable it has to be searched for in Google and it needs to be a word or more usually a phrase which is at the buying stage of the visitor cycle.
I am going to take a shortcut here because it will save time, me and you. Any purchasing decision with the exception of sweets at the checkout will go through a cycle of three or more stages.
1) General research: The buyer will do some research on the widget they are thinking about buying. Note the ‘thinking’ part, no decision has been reached as to whether they will buy or not.
2) Product research: Having made the decision to buy a widget most people will have a look at what widgets are available. This is still not a buying stage, they may well purchase something but exactly what is still undecided.
3) Buying stage: Hoorah! The person has decided that they want a widget, model xyz and the wallet or purse is out. This is the visitor we want.
Now, all we have to do is place our baited hook in front of them and with any luck they will bite.
Keywords are not created equal and you could be wasting hours and hours of your precious time by picking the wrong ones.
I think everybody is aware that in order to make money online you will need to put in the work to find and qualify your keyword research.
No brainer, huh? Yes and no, I read pages and pages of articles on keyword research because it is my thing! I love it, creating content, boring, designing web pages, yawn, CSS, What???
But keywords, I love them. I like to picture myself as a fisherman and each of my keywords is a little baited hook in the ocean of the internet. Each and every one has the potential to make me money.
But, and it’s a big but, some bait is a lot more attractive than others, some will catch a few tiddlers, some will catch a big bass and just a few will get the marlin.
The question that arises is what is good bait?
A good keyword has to be defined by at least two parameters:
1) There has to be a good number of searches for a keyword to be profitable, if no-one is actually typing a keyword into a search engine what is the point of it?
2) Google has to require the information. I say Google but it applies to all search engines, from now on I will say Google only because it is quicker to type than all the search engines.
Tomorrow we will discuss these points in greater detail so stay tuned.
A common question among the UK affiliates is what alternative affiliate networks are available. The answer is loads!
The frequently travelled route for anyone starting out on the long journey that is affiliate marketing is to sign up with one or both of the big two names, Ebay and or Amazon.
Well thats fine but if you have looked around the net you will have noticed the Ebay is doing its damndest to p*ss off all its affiliates with constant changes and ‘unexplained expirations’
Amazon is much better and actually seems to want, and value, its’ associates. The problem that is emerging is that lots of the disaffected Ebay affiliates are switching to Amazon.
Why should that be a problem? Well, imagine you are a surfer looking for a blue widget and you visit site after site which advertise blue widgets and find that they all direct you to the same place, Amazon.
I have recieved a few emails from visitors to one of my Bans sites (thats Ebay for anyone who doesn’t know) which said, somewhat graphicaly at times,”Whats the point of your crappy site? If I wanted to go to Ebay, I would go there first!”
This will be the same for all the Amazon sites out there.
So, what do you do? The best answer I can come up with is to join a different affiliate network and promote their products. After all, you can generally find the same products but from different sources. This will make your site, DIFFERENT!
Different, or unique is good, surfers like it, Google likes it.
I currently work with another affiliate network other than Ebay or Amazon.AffiliateWindow
The beauty of Affiliate window is the number and variety of merchants that they deal with and this is the lifeblood of any affiliate website. At the time of writing they have 834 merchants on board so you should be able to find pretty much any product that you need.
One of the best and easy to use features is their Firefox plugin which will place a button on your task bar. You navigate to a merchants website, find the exact product you want to promote, push the button and it will automatically create a deeplink to that product, you can even get it to produce a shortcode link to cloak it. This is a great time saver.
It is being suggested that the search engines may be treating blogs slightly differently to static web sites. Some people are reporting that although a blog platform like wordpress may get a quick jump up the SERPS at first it appears that without a regular posting schedule it will drop just as rapidly.
It is thought by some that Google and the others see a wordpress site and then expect it to be updated frequently, it is a blog affter all so you can see the thinking. So, to be on the safe side it will possibly pay you to make a post every couple of days just to keep it on Googles radar.
Does it make a difference if you make the home page static I wonder? I have made a couple of blogs now have a static page as the home page and will keep an eye on them. Any thoughts? Post them below.
I found this during a surfing expedition and with all the craze for video marketing going on I thought I would give it a try. Here is the result of my first run through.
It is as simple as they say and as Youtube is supposedly the second most popular search engine there are massive holes to be filled. You can check it out here
How we all doing?
photo credit: Ray Devlin
Keywords are not created equal and you could be wasting hours and hours of your precious time by picking the wrong ones.
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