I have had a couple of messages regarding Micronichefinder and I thought that it would be good idea to clear them up. One reader was clearly very unhappy and was holding me responsible because I recommended the program to him.
He wrote “This program (MNF) is complete crap! Its a scam! The figures are totally imaginary, I have checked keyword after keyword between micronichecrap and google and none of them match up, total waste of time!!!!!!” and so on.
Frankly, it was an impressive email stretching to 800 words. If he had spent that time productively he would have had a nice article instead! Ha,Ha.
I’m pleased to say we are now back to being friends. The problem he had, and believe me we all have it at one time or another, was, he didn’t read the manual!
Micronichefinder will return a number for “exact phrase count” which is the number of pages on Google for a given keyword. This phrase is searched by the program which asks for the result in 100 returns at a time.
Now, Google on your computer has a default setting of 10 results per page, this is a speed issue, however you can reset this through the search settings at the top of the page. Now try this, search for a phrase, I used “braun electric razors”
MNF returned a count of 44 pages with that exact phrase, but when I went to Google I found it said :
But when I changed the search settings I got:
So, be careful when comparing any results that you are actually comparing like for like.
The other message I have had was regarding the MOB function. This number is the “Measure of Backlinks” and represents an idea of how many backlinks would be required to get on page one of Google. Now there is more to getting page one than backlinks but it does give a good idea of what competition you are up against.
I am not going to bore you with a great long explanation but will point you to a video which explains exactly what the MOB feature is.
We discussed yesterday how we determine if Google is going to want the content that we produce based on our keyword research, we looked at broad match and exact match search but there are a couple of others that can also guide us on the way.
The first one is called all in anchor. This looks for web pages that have the eyword phrase in any anchor text. This is the wording on the page that provides a hyperlink like this:
Good Keyword Research
Why do we want to know this? Well it is one way of finding out how many pages are being optimised for the keyword. If someone has produced a page with this phrase and hyperlinked it then they are obviously targeting the keyword.
Another way of finding optimised pages is the all in title search. Again this will find pages that are probably going after the keywords.
How do we find these pages?
Simply by opening up your Google and typing:
allinanchor:”keyword”
allintitle: “keyword”
By doing these searches you can really drill down and find the competition. Obviously the lower the number of pages that are returned the better.
As you do these sarches it is always a god idea to take a peak at the pages that are returned. This will let you know what sort of content Google is ranking and why.
A great tool for speeding up the process is the seo tool for Firefox. Are you using Firefox? No? Why not?
Download Firefox here and get the Seo tool for it here
Straight in today, does Google need our content? And how do we find out?
Google serves up results based on an algorithm which basically is a fancy piece of software that collects and sorts web pages. This software is highly secret or otherwise webmasters would just analyse it and find ways of artificially increasing their web sites rankings.
Like scientists who discover planets in the far off galaxies we can’t directly observe this algorithm, we can only measure it by the effect it has. Oh my god!!
There a few ways of determining whether Google will want the content we produce based on our keywords and although perhaps not entirely accurate it is based again on best guess.
So, we have found a keyword phrase of three to six words, now what? Well first we need to know how much other information is already out there that Google knows about.
The simplest way to do this is to go the the search engine and type in our keyword. Google will return a list of results with an indication of how many pages it thinks is relevant to the search. If you get a return of over two million you may want to start over.
Now to refine this very broad search is to enclose your keyword in quotes i.e. “keyword phrase” and search again. You will notice that now there are much fewer returns. This is called exact search and identifies pages that contain the exact phrase, hence the name. This gives you a much better indication of how many other pages you will be competing against.
As a rough guide I like to look for competition numbers of less than 50,000 and the lower the better. After you have done this there are a couple of other ways to gauge the work you will have to do but we will discuss them next time.
I hope we are all grabbing some coin, and starting to make a living online. This is part six, I think of my mini series on finding profitable keywords.
The point we are covering today is, does Google want or need your information? I read every day on the various forums that I visit, Google does not like affiliate sites!, Google does not want anyone to make money online! Google de-indexes Squidoo, Bans, PHPBay sites.
Let me tell you, this is complete b*ll*cks. Google does not hate affiliate sites, build a niche store sites or any kind of site per se. What Google does like is information, it eats it up and if you can feed it something it has not had before it is your best friend.
Hear what I’m saying? Unique content, people! I will yell that at you UNIQUE CONTENT!!!
Point two was ‘Does Google need your content? Think about this for a minute. Google is the number one search engine and it got to that position by serving up web pages to searches that it thought were relevant.
OK, it’s not perfect but then nothing is, there are many billions of web pages and trying to sort them into what is relevant and what is not is one hell of a job.
Let no one tell you they know the secret of Google. They don’t. ( unless they are Matt Cutts of course) We as affiliates work on what can only ever be, best guess because Google or Matt Cutts aint telling, so what is best guess. Lets look at it from Google’s point of view.
Google does not care if you earn money online, Google does not hate affiliates. What Google cares about is providing their customers with information about the keyword the customer provided. So all we have to do is feed Google with info that it has not had anywhere else.
This is easier said than done of course but by producing unique content we have a head start. We need to do a little research to find out what it needs….continued tomorrow….
This is just a quick reminder that the Best Article Spinner is on discount until midnight (PST) February4.
The price is then going up to $87 so to get your %45 discount you have to act quickly. I have found this tool to be a fantastic time saver as previously mentioned so if you have blogs or sites that need good content and lots of it this can cut hours off your workload, and like I said before backlinking becomes much less of a pain in the *ss if you can churn out well written articles in minutes. Check it out here
I hope that you are all finding some benefit to my little series and leaving comments. Don’t forget the Rss feed to keep apprised of what is going on.
Now we go searching for the keywords. I personally use Microniche finder as it is a massive time saver but there are plenty of free tools that you can use such as:
Googles Adwords tool
Search based keyword finder
Google Insight tool
Wordtracker
Whatever tool you use remember what it is we are looking for:
Keywords of three to six words long
Searches over a thousand per month
I won’t go into the uses of these tools as they are all pretty self explanatory so I am going to divert a little bit and explain how I use MNF.
Microniche finder uses Google to return results on a keyword that input. So far so good. These are the same keywords that the Google adwords tool will return.
Now, the thing I like best about Micronichefinder is the ability to distill the keywords down by the various filters so that you are not wasting time going backwards and forwards through the Google tool and Google search trying to find a keyword with enough searches to be profitable and does not have loads of competition.
I put in a base keyword and search for broad matches, this will return hundreds or thousands of keyword phrases, copy them to the projects file and then simply input each one on an exact match. By doing this you can gather masses of data very quickly. I then filter results with the built in parameters, over a thousand searches and minimum three keywords. This list is then put through the SOC filter. This function gives you an indication of how tough that phrase will be to crack.
Delete any that have over 50 in the SOC column and bingo! Then I export that list into my Commission Ritual file and hey,ho! I have a months work of site building, in just a couple of hours I can have a full diary.
It is entirely possible to do all the things MNF does for free but it does cost you time. I prefer to be hunting down keywords and building the sites than endlessly gathering information.
Whichever way you go about finding your keywords you will still have to find out the information in point two from a few days back:
2) Google has to require the information. I say Google but it applies to all search engines, from now on I will say Google only because it is quicker to type than all the search engines.
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