Are You Missing Website Traffic?

An interesting question was posed on one of the forums I frequent and it generated a little buzz as various people put their 2 cents in.

The question was “Where is my website traffic?”

The member involved had a website which was selling a specific type of jewelry and having done her keyword research and built her site in the N1Way formula had got herself onto page one of Google in 1st place.

Her research showed that the keyword phrase had searches of around 10,000  per month. Now if you go by the rule of 40% she could have expected approximately 4000 visitors per month. Instead she was getting between 7 and 10 uniques a day, about 240 per month.

(40% rule states that number position on Google will get around 40% of the clicks, it’s a method I picked up on the Keyword Academy and it gives a rough indication of visitor expectation)

So, where is her website traffic?

There where various suggestions from checking the Google Trend data to double checking the search figures on Wordtracker and other applications. All these have some validity as search data is not absolute and can vary depending on which data center your query is sent to.

My very brief research showed that although there was a degree of trend effect, it was just after Xmas that she set up the site so, as jewelry is a popular gift the numbers were inflated for the months before. Even so, there was a year long trend for searches in the thousands.

However, and this is just best guess as all things are, could it be that her metadescriptions were so dull and banal that potential visitors were just breezing right past her site to a more enticing one below?

The metadescription is the short piece of text that appears in the search engine below your page listing. Although not guaranteed the search engines often take this from the description you put into your page, if you don’t enter anything the SE’s will pluck a random piece of text from your page and use that.

The problem is when that piece of text is not really relevant to the search enquiry. In this case however she had written in her description but as I said before it did not shout click me.

Don’t Miss Out On Website Traffic

Do not use autogenerated meta descriptions. Take the couple of minutes to craft a short piece of text, around 160 characters which is relevant to your web page but invites interest. This is such a simple way to get more website traffic so why don’t people do it?

Related posts:

1. Free Website Traffic
2. Use The Title Text To Get Website Traffic
3. Getting Website Traffic With Linkwheel Traffic Generator
4. Hello SEO Optimise For Website Traffic
5. Getting Your Website Indexed