Adsense WordPress Themes Fast Enough?

Anybody who has some Adsense monetised virtual real estate should be aware by now of the importance of website delivery speed.

Google has publicly stated that the load speed of a site is a factor in its ranking algorithm and so you should be making an effort to decrease the time it takes to deliver your pages to the users browser.

Unfortunately as some of you may know, WordPress, the marketers platform of choice can be a tad on the slow side unless you make some cuts here and there.

WordPress has gained such a strong foothold because of the ease of use it gives to the average marketer and therein lies the problem.

Plug-ins, because we can, we do. How many plug-ins do you use on your site? Do you know the time cost of each one?

It’s all well and good sticking various bells and whistles on your MFA sites but at the end of the day do you really need them?

Personally I use just two or three, the obvious All-In-One-SEO and Google Sitemaps with the occasional internal link builder if I am using some auto-blogger software.

However I still go through each theme and strip out all the unnecessary php that I can and replace it with static urls. This can make a huge difference in load speed and I suggest you do it too.

The choice of theme is important especially for Adsense sites, nothing too fancy and a minimum of calls to the database. If it can provide some ad management then all the better.

I am in the process of switching over to the Adsense WordPress theme from CTR Themes as these are specialist themes designed from the ground up to produce the best possible click through ratio, hence the name, get it?

I am hoping to save myself a bucket of time by not having to butcher wordpress themes for every site now and the ad management facility will hopefully do its job and produce an extra kick to the CTR.

So, think about speed and whether you really need that plug-in.

Do a site speed check

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